There are these new ads that show up on Hulu all the time now. They show pretty much every member of your typical, nuclear family plus friends and a dog using some kind of wireless device. “We live online now,” says the announcer, “Isn’t it time your wireless plan reflected that?”
I guess the next obvious question is “Isn’t it time our journalism reflected that?”
But for some reason, I’m not ready to jump on the all-digital bandwagon without looking back. When I come home after a day at the j-school, staring at screen after screen,I relish the time spent with my laptop closed and my iPad off. I switch on NPR, cook dinner, make a cup of tea, and read the New Yorker. There’s still a part of me that very much looks forward to my (relatively) “unplugged” free time.
That’s why my idea for connecting to potential audiences is getting offline and going to places where actual people gather. I loved Joy Mayer’s anecdote from class last week about how the Missourian set up a booth at an anti-violence rally last year and gave people the opportunity to share their stories and begin the healing process.
Last week, I published a story about a family literacy night at the local Title I preschool. Not only did I persuade the photo editors to let me take a D7000 and make my own pictures, but I had the chance to talk with the delightful Ariyana Barnes, who shared with me her favorite thing about preschool (building trains), her favorite book (Pete the Cat), and recited her ABC’s for me.
The next week, when the story ran in the print edition, I texted Ariyana’s aunt, Jackie, who is 19 years old and is Ariyana’s primary caregiver. She was so excited about the story that she asked if I could bring a copy to their apartment. Her internet had just been shut off, she said, and she was without a car.
I got on my bike and made the trip. When I got to Jackie’s apartment, Ariyana was ready with a big hug. I spread the newspaper out on the carpet and read the lead in my best storyteller voice, since it featured Ariyana telling about her favorite book. I pulled the video up on my phone and we all squealed with delight as Ariyana’s voice filled the room.
I guess my point is that journalism is about connecting people face-to-face, not just screen-to-screen. To grow audiences, I think we need to get out of the office more.